10 Ways Restaurants Use Social Media

Restaurants use social media for a variety of purposes including marketing, customer support and to engage their regulars. Social media platforms that restaurants can use include Facebook, YouTube, Twitter, Pinterest, Instagram and more.

See below for how restaurants are using social media:

10 Ways Restaurants Use Social Media

Via DigitalDining.com

The 10 Ways Restaurants Use Social Media

  1. Feedback and insight regarding service, events and menu items
  2. Promoting new menu items
  3. Encouraging trials via specials and discounts
  4. Using employees as brand ambassadors
  5. Direct dialogues with existing or potential customers
  6. Updating customers on new projects (e.g. remodel or openings)
  7. Growing awareness with contests and giveaways
  8. Connecting/networking with business partners and community members
  9. Finding new employees
  10. Monitoring and managing complaints and reputation

How do you use social media for your restaurant, winery or beer business?

Let us know in the comments!

Restaurant & Winery Marketing Trends 2013

Restaurants and wineries with tasting rooms are right at the nexus of several key marketing trends. They are all about being social, they’re local businesses, and their customers are passionate about food and wine and love to talk about both online. They love to take pictures of their meals or current favorite bottle and they love to post reviews online. Also, people quite often will find restaurants or the next winery while on the go – so mobile becomes very, very important.

Now, understanding the context, what are the trends for restaurant marketing in 2013? These apply equally well to wineries, so read on…

  • 72% trust online reviews over other sources
  • Restaurant loyalty programs can significantly boost profits
  • As mobile usage grows, a mobile site becomes essential
  • 72% of customers have used Facebook to make a retail or restaurant decision
  • SEO and Content will be needed to help restaurants be found online

If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.
Winery and Restaurant Marketing Trends 2013

Are Restaurants and Wineries up to the challenge?

As you probably know, many businesses are not handling many aspects of Social, Mobile, Loyalty, SEO or Reviews well. What are the most common gaps you see with the restaurants you frequent (and how they market or interact with you)?

Learn about Restaurant and Winery Social Media Programs.


The Kitchen Cheat Sheet you’ve been looking for…

How often are you in the kitchen using your smart phone to track down a measure conversion for one of the ingredients of a recipe? Do you know how to convert pints to ounces? Cups to metric conversions? You get the point…

Below, we have the answer to your problem.

The Kitchen Cheat Sheet helps you with:

  • Oven Temperature conversions
  • How to convert from metric to imperial weights
  • Liquid conversions, including metrics and US measures
  • Conversions from cups to metric
  • Beef, Pork and Lamb cuts and where they come from
We know you’ll love this one…

Kitchen Cheat Sheet, Measurement Conversions

If you’d like to find a printable version of this cheat sheet, visit the Everest kitchens page.

What’s missing?

Let us know in the comments how you are going to use it and what else could be here! Also, join us on Facebook to learn about other resources like this.


#4 How The Melting Pot Manages Social Media Nationally and Locally

Restaurant and Wine PodcastIn episode #4 of the Restaurant and Wine Marketing Podcast, I talk with Sandy D’Elosua, the National Director of Communications for The Melting Pot restaurants. The Melting Pot has the challenge of managing and coordinating both national and local sites, pages and campaigns. Sandy explains how The Melting Pot got started in earnest with online marketing and how it manages and measures it today.

In this episode you’ll learn about:

  • The most important thing to do when you start with online marketing (if you’re starting from scratch)
  • How to “listen” to what people are saying about your brand in social media
  • How to handle centralized and decentralized marketing activities
  • How to deal with individuals who comment about your brand – both positive and negative
  • Why and how to create a “social media hub”
  • Whether to focus on engaging people in Facebook and Twitter or sharing original content
  • The details of a campaign that drove 25,000 new mailing list subscribers
  • Right click here to download the MP3

Resources and Sites mentioned in this podcast episode:

The Melting Pot Website
Fondue Fanatics Website
Melting Pot on Facebook
Melting Pot on YouTube
Hootsuite (social media management tool)
Tweetdeck (social media management tool)
Vocus (marketing and PR tools)
Cision (marketing and PR tools)

Please subscribe below to the podcast to get automatic updates for your device:

If you enjoyed the podcast, I would appreciate your rating on iTunes or for you to share it with your friends and colleagues. Thanks!

Restaurant Marketing Trends 2012

Restaurant and wine marketing trends 2012Want to know what the restaurant and dining marketing trends are for 2012? The following infographic details some of the top trends for this year.

2012 Restaurant Marketing Trends include:

  • Increasing local sourcing of meats, seafood, produce, soda and beer
  • Healthy kids meals
  • The importance of dining out for socializing (the consumer perspective)
  • Teens and Tweens helping with restaurant selection
  • Smartphone Apps, Tablet Computer Menus and Social Media increasingly being used (or at least on the radar)
Are there any surprises in the data? What implications does this have for your business? Let me know in the comments…

2012 Restaurant Marketing Trends by MenuCoverMan.com

Infographic by
by MenuCoverMan.com

Are there any surprises? Let me know in the comments!