 |
In this inaugural episode of the Restaurant and Wine Marketing Podcast, I talk with Nat Komes of Flora Springs Winery. Nat and the winery have had great success using social media to engage their fans, to provide useful, interesting and fun content, and, of course, to promote their winery. Tune in to hear how Flora Springs is creatively using Facebook, YouTube, Twitter and other social media platforms to drive new business for the winery.
Podcast: Play in new window | Download | Embed
In this episode you’ll learn about:
- How Nat came up with the new branding for the winery by looking outside the wine industry
- How Flora Springs has leveraged its history to tell a meaningful story via video
- Innovative ideas that Flora Springs is using such as “virtual wine tastings” and “wine Tweetups”
- The surprise he got in terms of the age group in Facebook that typically connects with them on Facebook
- The type of content that gets the most attention on Facebook
- The results that engaging in social media has provided for Flora Springs
- Nat’s advice for wineries or other companies getting started with social media
Right click here to download the MP3
Resources and Sites mentioned in this podcast episode:
- Flora Springs Website
- Flora Springs Wines
- Flora Springs YouTube Channel
- Flora Springs on Facebook
- Virtual Wine Tasting Replay
- One (of many) Flora Springs Tweetup Invites
Please subscribe below to the podcast to get automatic updates for your device:
- Click here to subscribe via iTunes
- Click here to Subscribe via RSS or Email (non-iTunes feed)
If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.
Tom,
Great podcast/interview – virtual wine tasting… what a great idea and way to connect with your customers and get that ever-so-crucial feedback!
Thanks Jason. Yes, with the virtual wine tasting and the Tweetups, I was impressed with Flora Spring’s creativity and willingness to get out and make things happen. Thanks for stopping by!
Sounds like you should know about our Wine & Social Media LinkedIn Group. I’ll post the story there today.
I’d love to have your contact info too.
Julie Brosterman
@womenwine
http://www.facebook.com/womenwine
If you’re talking about wine – talk to us!
Thanks Julie. I’ve joined the group and Liked your Facebook page. Looking forward to connecting shortly.
Really cool Tom! Love the collaboration and engagement. I love the look outside your industry that is one of the main points in one of my keynotes. I use the example of Southwest looking to Formula 1 pit crews to see how they could speed up their baggage handling process to vastly reduce the dreaded “lost luggage”.