12 Components of a Craft Beer Marketing Plan

If you’re considering launching a craft beer, you’ll want to see this infographic which details many of the key components to consider in your beer (or wine) marketing plan.

15 Components of a Craft Beer Marketing Plan

Via: 36Squares

The key components of a beer marketing or wine marketing plan include:

  • Name, copy, brand, color scheme
  • Label illustration and design
  • Shelf pack and ship case
  • Photography
  • Sales Collateral
  • Merchandise
  • Website content
  • Social media
  • Media releases
  • Industry events
  • Audience engagement events
  • Community-building