Restaurant & Winery Marketing Trends 2013

Restaurants and wineries with tasting rooms are right at the nexus of several key marketing trends. They are all about being social, they’re local businesses, and their customers are passionate about food and wine and love to talk about both online. They love to take pictures of their meals or current favorite bottle and they love to post reviews online. Also, people quite often will find restaurants or the next winery while on the go – so mobile becomes very, very important.

Now, understanding the context, what are the trends for restaurant marketing in 2013? These apply equally well to wineries, so read on…

  • 72% trust online reviews over other sources
  • Restaurant loyalty programs can significantly boost profits
  • As mobile usage grows, a mobile site becomes essential
  • 72% of customers have used Facebook to make a retail or restaurant decision
  • SEO and Content will be needed to help restaurants be found online

If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.
Winery and Restaurant Marketing Trends 2013

Are Restaurants and Wineries up to the challenge?

As you probably know, many businesses are not handling many aspects of Social, Mobile, Loyalty, SEO or Reviews well. What are the most common gaps you see with the restaurants you frequent (and how they market or interact with you)?

Learn about Restaurant and Winery Social Media Programs.

 

Content Marketing for the Wine Industry

Social Media and Content go hand in hand. If a business doesn’t create any original content, their engagement in Facebook, Twitter or Pinterest can lead to limited increases in sales. Content supports Social Media engagement and drives people back to a wineries’ website (where they can find calls to action). Content also drives better search engine optimization for a company’s website or blog.

In this presentation by the Content Marketing Institute’s Joe Pulizzi, he discusses how the wine industry needs to embrace content marketing as a means of survival. If you don’t create content, the other competitors will!

Some of the key points you’ll find in the presentation below:

  • People spend more time on Social Networks than reading email
  • Content is survival – to survive you need to deliver valuable, relevant and compelling content to your customers
  • Social Media doesn’t work without a content strategy
  • Focus on pain points or what customers need
  • 14 ideas for breakthrough content

If you own a restaurant or winery, contact us to learn about ourĀ Restaurant and Winery Social Media Programs.

 

So what’s your take on content?

Does your wine business have a content creation and content marketing plan? If you’re using social media, what role does your content (including blog posts, video, pictures or other) play there? To discuss wine and restaurant marketing, join us in Facebook here!