#7 Melting Pot Atlanta, Layla Gunn – Using Facebook, OpenTable and Email Marketing for Restaurant Marketing

Restaurant and Wine PodcastIn episode #7 of the Restaurant and Wine Marketing Podcast, I talk with Layla Gunn of the Melting Pot Atlanta (4 restaurants). In this episode we discuss the various ways that she uses online marketing to keep current customers engaged, to get their friends to follow the restaurant and to drive new visits to the restaurants. She discusses Facebook, Twitter, OpenTable, Yelp!, Email Marketing, Contests and much more, so take notes!

In this episode you’ll learn about:

  • How the Melting Pot Atlanta uses Facebook to keep fans really engaged
  • What contest has proven so successful that they run it each year
  • How partners play into the social media plans
  • How to deal with reviews – good and bad from places like OpenTable and Yelp!
  • What her day looks like and how she recommends you manage social media

The Melting Pot AtlantaResources and Sites mentioned in this podcast episode:

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#6 How Candid Wines Uses Social Media for Relationships, New Deals and Partnerships

Restaurant and Wine PodcastIn episode #6 of the Restaurant and Wine Marketing Podcast, I talk with Damien Casten, one of the partners of Candid Wines. Damien tells us how they have used Social Media including Facebook, Blogging, Guest Blogging and Twitter to land deals (including one huge one), to establish and deepen key relationships, and to develop stronger partnerships. This is a very compelling story that will help you think about how social media can boost your winery, restaurant, or business of any kind.

In this episode you’ll learn about:

  • How people’s blogs can be the doorway to a business relationship
  • How you can use Facebook and your camera to bring business partners together
  • How video can play an important part in telling your story
  • What guest blogging is and how it can be used for your business
  • How social media can land to “grand slam” deals that you could never plan for

Candid WinesResources and Sites mentioned in this podcast episode:

Candid Sites:

Sites or People Mentioned:

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If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.

If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks!

#5 How The Pig of the Month BBQ Uses PR, Blogging and Partnerships

Restaurant and Wine PodcastIn episode #5 of the Restaurant and Wine Marketing Podcast, I talk with Lea Richards, the CEO of Pig of The Month BBQ. Lea tells a great story about the founding of the company and how she grew it using scrappy guerilla marketing and PR tactics. This is quite educational for anyone who markets online, whether you run a restaurant, a winery, a retail store, or you’re a consultant, a lawyer or a contractor. Learn from Lea how she makes the most of PR, her blog and strategic partnerships. Enjoy!

In this episode you’ll learn about:

  • The top marketing mistakes she made when she started out (that many others make)
  • Her innovative (but simple) partnering techniques to create a win-win-win
  • The pool of clients right in front of your face that you probably aren’t seeing
  • How to get mentioned in magazines, radio shows and websites (and the tool to use)
  • How to keep up a regular blogging schedule with almost none of the work
  • What marketing tactic you need to start on Day 1 of your business
  • How to make the search engines happy so they’ll bring you customers day-in and day-out

Pig of the Month BBQ

Resources and Sites mentioned in this podcast episode:

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#4 How The Melting Pot Manages Social Media Nationally and Locally

Restaurant and Wine PodcastIn episode #4 of the Restaurant and Wine Marketing Podcast, I talk with Sandy D’Elosua, the National Director of Communications for The Melting Pot restaurants. The Melting Pot has the challenge of managing and coordinating both national and local sites, pages and campaigns. Sandy explains how The Melting Pot got started in earnest with online marketing and how it manages and measures it today.

In this episode you’ll learn about:

  • The most important thing to do when you start with online marketing (if you’re starting from scratch)
  • How to “listen” to what people are saying about your brand in social media
  • How to handle centralized and decentralized marketing activities
  • How to deal with individuals who comment about your brand – both positive and negative
  • Why and how to create a “social media hub”
  • Whether to focus on engaging people in Facebook and Twitter or sharing original content
  • The details of a campaign that drove 25,000 new mailing list subscribers
  • Right click here to download the MP3

Resources and Sites mentioned in this podcast episode:

The Melting Pot Website
Fondue Fanatics Website
Melting Pot on Facebook
Melting Pot on YouTube
Hootsuite (social media management tool)
Tweetdeck (social media management tool)
Vocus (marketing and PR tools)
Cision (marketing and PR tools)

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If you enjoyed the podcast, I would appreciate your rating on iTunes or for you to share it with your friends and colleagues. Thanks!

#3: How Adams County Winery Uses YouTube, Facebook and Email Marketing

Restaurant and Wine PodcastIn episode #3 of the Restaurant and Wine Marketing Podcast, I talk with John Kramb, the CEO of Adams County Winery. John and the team are using creativity, humor and smart marketing to engage their fans, to draw crowds to their winery and to profitably grow their business (so much that they need to expand). I know you’ll enjoy John’s story, so start listening below!

In this episode you’ll learn about:

  • How Adams County Winery has differentiated itself from other wineries (and why you should take note)
  • How the team uses Facebook and which posts get the most response
  • How they involve their customers in their marketing (and why it helps them grow)
  • How they get people onto their mailing list
  • The keys to success for Adams County and what you can learn
  • Which customers they spend extra attention on
  • The results that online marketing and social media helped Adams County achieve
Right click here to download the MP3

Resources and Sites mentioned in this podcast episode:

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If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks!

#2: Restaurant Sciences on The State of Online Restaurant Marketing

Restaurant and Wine PodcastIn episode #2 of the Restaurant and Wine Marketing Podcast, I talk with Chuck Ellis, the CEO of Restaurant Sciences. Restaurant Sciences recently released their Restaurant Internet Marketing Study and Chuck has a ton to share on best practices, where most restaurants are falling down and the best next steps for independent or chain restaurants or bars.

In this episode you’ll learn about:

  • The biggest mistake over half of independent restaurants are making online
  • The surprising results that happen when independent restaurants engage in social media
  • How restaurants who are doing it right are using internet marketing tools and social media
  • The big mobile opportunity most restaurants are missing out on
  • What three things restaurant websites must have
Right click here to download the MP3

Restaurant Sciences

Resources and Sites mentioned in this podcast episode:

Please subscribe below to the podcast to get automatic updates for your device:

If you own a restaurant or winery, click to learn about our Restaurant and Winery Social Media Programs.

If you enjoyed the podcast, I would appreciate your rating on iTunes or share it with your friends and colleagues. Thanks!

#1: How Flora Springs Winery Succeeds with Social Media

Restaurant and Wine PodcastIn this inaugural episode of the Restaurant and Wine Marketing Podcast, I talk with Nat Komes of Flora Springs Winery. Nat and the winery have had great success using social media to engage their fans, to provide useful, interesting and fun content, and, of course, to promote their winery. Tune in to hear how Flora Springs is creatively using Facebook, YouTube, Twitter and other social media platforms to drive new business for the winery.

In this episode you’ll learn about:

  • How Nat came up with the new branding for the winery by looking outside the wine industry
  • How Flora Springs has leveraged its history to tell a meaningful story via video
  • Innovative ideas that Flora Springs is using such as “virtual wine tastings” and “wine Tweetups”
  • The surprise he got in terms of the age group in Facebook that typically connects with them on Facebook
  • The type of content that gets the most attention on Facebook
  • The results that engaging in social media has provided for Flora Springs
  • Nat’s advice for wineries or other companies getting started with social media
Right click here to download the MP3

Flora Springs Winery

Resources and Sites mentioned in this podcast episode:

Please subscribe below to the podcast to get automatic updates for your device:

If you own a restaurant or winery, contact us to learn about our Restaurant and Winery Social Media Programs.

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