#4 How The Melting Pot Manages Social Media Nationally and Locally

Restaurant and Wine PodcastIn episode #4 of the Restaurant and Wine Marketing Podcast, I talk with Sandy D’Elosua, the National Director of Communications for The Melting Pot restaurants. The Melting Pot has the challenge of managing and coordinating both national and local sites, pages and campaigns. Sandy explains how The Melting Pot got started in earnest with online marketing and how it manages and measures it today.

In this episode you’ll learn about:

  • The most important thing to do when you start with online marketing (if you’re starting from scratch)
  • How to “listen” to what people are saying about your brand in social media
  • How to handle centralized and decentralized marketing activities
  • How to deal with individuals who comment about your brand – both positive and negative
  • Why and how to create a “social media hub”
  • Whether to focus on engaging people in Facebook and Twitter or sharing original content
  • The details of a campaign that drove 25,000 new mailing list subscribers
  • Right click here to download the MP3

Resources and Sites mentioned in this podcast episode:

The Melting Pot Website
Fondue Fanatics Website
Melting Pot on Facebook
Melting Pot on YouTube
Hootsuite (social media management tool)
Tweetdeck (social media management tool)
Vocus (marketing and PR tools)
Cision (marketing and PR tools)

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