What is Dry Wine vs. Sweet Wine? A Great Infographic!

Have you ever wondered which wines are dry and which are sweet? Use this infographic to help choose or recommend wines based on dryness or sweetness. Click the chart for a larger version: Source: Winefolly

How to Pair Wine & Food (Infographic)

It’s often a challenge for most of us to make the right pairing choices between food and wine. Use this infographic as a reference next time you get ready to do a paring. Wine Pairing Chart infographic by madelinep.

Content Marketing for the Wine Industry

Social Media and Content go hand in hand. If a business doesn’t create any original content, their engagement in Facebook, Twitter or Pinterest can lead to limited increases in sales. Content supports Social Media engagement and drives people back to a wineries’ website (where they can find calls to action). Content also drives better search […]

The Kitchen Cheat Sheet you’ve been looking for…

How often are you in the kitchen using your smart phone to track down a measure conversion for one of the ingredients of a recipe? Do you know how to convert pints to ounces? Cups to metric conversions? You get the point… Below, we have the answer to your problem. The Kitchen Cheat Sheet helps […]

#7 Melting Pot Atlanta, Layla Gunn – Using Facebook, OpenTable and Email Marketing for Restaurant Marketing

In episode #7 of the Restaurant and Wine Marketing Podcast, I talk with Layla Gunn of the Melting Pot Atlanta (4 restaurants). In this episode we discuss the various ways that she uses online marketing to keep current customers engaged, to get their friends to follow the restaurant and to drive new visits to the […]

#6 How Candid Wines Uses Social Media for Relationships, New Deals and Partnerships

In episode #6 of the Restaurant and Wine Marketing Podcast, I talk with Damien Casten, one of the partners of Candid Wines. Damien tells us how they have used Social Media including Facebook, Blogging, Guest Blogging and Twitter to land deals (including one huge one), to establish and deepen key relationships, and to develop stronger […]

How to Choose a Bottle of Wine (Infographic)

Need help choosing a bottle of wine for an event? A night on the town? An anniversary? Us the flow chart below to help you choose! (Click for a full-size version) Infographic compliments of Wine Folly

#5 How The Pig of the Month BBQ Uses PR, Blogging and Partnerships

In episode #5 of the Restaurant and Wine Marketing Podcast, I talk with Lea Richards, the CEO of Pig of The Month BBQ. Lea tells a great story about the founding of the company and how she grew it using scrappy guerilla marketing and PR tactics. This is quite educational for anyone who markets online, […]

#4 How The Melting Pot Manages Social Media Nationally and Locally

In episode #4 of the Restaurant and Wine Marketing Podcast, I talk with Sandy D’Elosua, the National Director of Communications for The Melting Pot restaurants. The Melting Pot has the challenge of managing and coordinating both national and local sites, pages and campaigns. Sandy explains how The Melting Pot got started in earnest with online […]

#3: How Adams County Winery Uses YouTube, Facebook and Email Marketing

In episode #3 of the Restaurant and Wine Marketing Podcast, I talk with John Kramb, the CEO of Adams County Winery. John and the team are using creativity, humor and smart marketing to engage their fans, to draw crowds to their winery and to profitably grow their business (so much that they need to expand). […]

#2: Restaurant Sciences on The State of Online Restaurant Marketing

In episode #2 of the Restaurant and Wine Marketing Podcast, I talk with Chuck Ellis, the CEO of Restaurant Sciences. Restaurant Sciences recently released their Restaurant Internet Marketing Study and Chuck has a ton to share on best practices, where most restaurants are falling down and the best next steps for independent or chain restaurants […]