Restaurant & Winery Marketing Trends 2013
Restaurants and wineries with tasting rooms are right at the nexus of several key marketing trends. They are all about being social, they’re local businesses, and their customers are passionate about food and wine and love to talk about both online. They love to take pictures of their meals or current favorite bottle and they [...]
#1: How Flora Springs Winery Succeeds with Social Media
In this inaugural episode of the Restaurant and Wine Marketing Podcast, I talk with Nat Komes of Flora Springs Winery. Nat and the winery have had great success using social media to engage their fans, to provide useful, interesting and fun content, and, of course, to promote their winery. Tune in to hear how Flora [...]
#5 How The Pig of the Month BBQ Uses PR, Blogging and Partnerships
In episode #5 of the Restaurant and Wine Marketing Podcast, I talk with Lea Richards, the CEO of Pig of The Month BBQ. Lea tells a great story about the founding of the company and how she grew it using scrappy guerilla marketing and PR tactics. This is quite educational for anyone who markets online, [...]
The Kitchen Cheat Sheet you’ve been looking for…
How often are you in the kitchen using your smart phone to track down a measure conversion for one of the ingredients of a recipe? Do you know how to convert pints to ounces? Cups to metric conversions? You get the point… Below, we have the answer to your problem. The Kitchen Cheat Sheet helps [...]
#4 How The Melting Pot Manages Social Media Nationally and Locally
In episode #4 of the Restaurant and Wine Marketing Podcast, I talk with Sandy D’Elosua, the National Director of Communications for The Melting Pot restaurants. The Melting Pot has the challenge of managing and coordinating both national and local sites, pages and campaigns. Sandy explains how The Melting Pot got started in earnest with online [...]
#2: Restaurant Sciences on The State of Online Restaurant Marketing
In episode #2 of the Restaurant and Wine Marketing Podcast, I talk with Chuck Ellis, the CEO of Restaurant Sciences. Restaurant Sciences recently released their Restaurant Internet Marketing Study and Chuck has a ton to share on best practices, where most restaurants are falling down and the best next steps for independent or chain restaurants [...]
Content Marketing for the Wine Industry
Social Media and Content go hand in hand. If a business doesn’t create any original content, their engagement in Facebook, Twitter or Pinterest can lead to limited increases in sales. Content supports Social Media engagement and drives people back to a wineries’ website (where they can find calls to action). Content also drives better search [...]
How to Pair Wine & Food (Infographic)
It’s often a challenge for most of us to make the right pairing choices between food and wine. Use this infographic as a reference next time you get ready to do a paring. Wine Pairing Chart infographic by madelinep.
Food, Restaurant and Recipe Social Networks
Looking for the Social Media sites where foodies hang out? Wanting to discuss or find recipes? Hoping to market your food-related business? If any of these questions apply to you, take a look at the following list of Food-related Social Media sites and feel free to add the ones that are missing. Yes, you can [...]
#7 Melting Pot Atlanta, Layla Gunn – Using Facebook, OpenTable and Email Marketing for Restaurant Marketing
In episode #7 of the Restaurant and Wine Marketing Podcast, I talk with Layla Gunn of the Melting Pot Atlanta (4 restaurants). In this episode we discuss the various ways that she uses online marketing to keep current customers engaged, to get their friends to follow the restaurant and to drive new visits to the [...]
#6 How Candid Wines Uses Social Media for Relationships, New Deals and Partnerships
In episode #6 of the Restaurant and Wine Marketing Podcast, I talk with Damien Casten, one of the partners of Candid Wines. Damien tells us how they have used Social Media including Facebook, Blogging, Guest Blogging and Twitter to land deals (including one huge one), to establish and deepen key relationships, and to develop stronger [...]
